About my service...
I have been playing music in public since childhood, and while most of my work today is engaged in aged care communities, there is much in common between patrons there and in fine dining establishments where the background musician needs to integrate the aural experience of the music within the overall consumer experience.
My effectiveness is demonstrated as I provide an incentive for existing customers to return, that is, contributing to strengthening relationships with current clients, rather than directly increasing numbers through the door.
This is demonstrated by the fact that 160 performances in 2019 aged care were represented by 70 different clients, showing the consistent appreciation of this beautiful art music resulted in a large number of repeat performances.
“Create NSW” (the Government’s Arts Council) has generously supported me in 2020 and therefore recognised the benefits of this elegant and graceful art music in the public domain.